The first time I read the phrase in bold below was some twenty odd years ago. I was teaching English in a company in SĂŁo Paulo and the framed picture hanging on my studentÂ´s office wall had caught my eye.
â€śYou canÂ´t do todayÂ´s job
with yesterdayÂ´s methods
and be in business tomorrowâ€ťÂ Anonymous
It made perfect sense to me, and indeed I used it when I wrote my very first Business English book, Fale Tudo em InglĂŞs nos NegĂłcios, back in 2011. Since then there have been others, Fluent Business English, a book I co-wrote with Robert C. Young in 2012; Fale Tudo em InglĂŞs nos NegĂłcios â€“ Livro de Atividades (2013) and now, â€śjust fresh out of the ovenâ€ť, my most recent brainchild:Â Talking Business.
Like all my previous Business English books,Â Talking BusinessÂ portrays the corporate lingo you are likely to hear in companies across the U.S.A. The 20 units of the book cover in a comprehensive way the most usual business idioms used by American executives, which are introduced in a lively fashion through articulate corporate dialogues. With sections such as â€śusual phrases and questions in the business worldâ€ť and â€ścorporate acronyms and abbreviationsâ€ť the book also provides plenty of practice and includes an audio CD with dialogues and exercises recorded by native speakers of English.
Check out below for some of the topics and dialogues featured in this new book.
A hectic schedule â€“ Working overtime to meet deadlines
A new supplier â€“ I googled them and guess what I found out?
The board meeting â€“ Have you been eavesdropping on them?
Technology â€“ Heading towards another big revolution yet!
Innovation â€“ Thinking out of the box
The new gadget â€“ A paradigm shift!
Trade shows â€“ Is everything all set for the Houston fair?
Online advertising â€“ They seem to be interested in our online campaigns
A dream job â€“ What is it like?
Making presentations â€“ I was wondering if you could give me a few useful tips
The merger deal â€“ Scenarios
Corporate scandal â€“ How could a respectful and clever executive get into this?
Hopefully all the carefully selected business jargon and varied activities present inÂ Talking BusinessÂ will help students move up the corporate ladder.
Keep up the good work!
Talking BusinessÂ â€“ JosĂ© Roberto A. Igreja / DISAL EDITORA