The new gadget – A paradigm shift!

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Roger: I have the feeling we´re on to something big. This new digital watch combines some of the best features available today. I´m sure it will be a hit with the young crowd.
Brian: You can say that again! I´m really excited about the prospects. I´m sure this new gadget will appeal to a large number of people. Besides its state-of-the-art technology it´s got a great design to it.
Roger: Sure! Do you think we´ll have it ready to be launched at the next tech fair?Brian: I´m not sure, I think it might take a while before we have a final version up and running. The next fair is coming up soon and the clock is ticking you know.  I´d really rather not rush it, you know the saying, haste makes waste!
Roger: Right! I guess you have a point there Brian. Ok, let´s schedule a meeting with the tech team and find out what would be a feasible timeline for this new product. I can´t wait to see it hitting the shelves of stores across the country. I think we´ll be sending a new message to the market.
Brian: Really? What would that message be?
Roger: A paradigm shift!
Brian: Wow Roger, I think you nailed it! That´s right. A paradigm shift! It feels great to work for a company at the cutting-edge of digital technology like ours.
Roger: It sure does pal!

Dialogue comprehension – True, False or I don´t know?

  1. Brian is the CTO of the company. True ___ False ___ I don´t know ___
  2. Roger doesn´t sound very excited about their new product. True ___ False ___ I don´t know ___
  3. Their new product is not quite ready yet. True ___ False ___ I don´t know _
  4. The company Roger and Brian work for is at the forefront of digital technology. True ___ False ___ I don´t know ___

Focus on words & expressions – Find words or expressions in the dialogue that mean the same as:
a- Viable; capable of being done: _______________________________
b- At the most advanced stage of something: ____________________________
c- Interest or attract someone: __________________________
d- Time is going by quickly: __________________________
e- A plan that shows when something should happen and how long it will take: _____
f- Important aspects of something: _______________________________
g- The possibility of future success: __________________________________
h- Actively working; functioning: ______________________________
i- Small electronic device or appliance: ______________________________
j- Something very successful: ____________________________
k- You got it right!; that´s exactly it: __________________________
l- Very modern; at the highest level of development: ___________________________
m- You are right; that’s true (to agree with a statement): _______________________
n- Hurrying can cause people to make mistakes: _____________________________
o- Your idea is right: _____________________________
p- Close friend; buddy: ______________________________
q- Arrive in the stores; be available for sale: __________________________
r- The time when the usual way of doing something changes completely; a radical change in ideas or beliefs: ____________________

Talking Business – José Roberto A. Igreja / DISAL EDITORA


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